Role - UI/UX Designer
I worked closely with our client to best understand the goals of their new website. I led the art direction for the case studies section and worked closely with the lead designer to build out the rest of the site.
Tools
Photoshop, Invision
Timeline
June 2016 - Aug 2016
The Outcome
Bold colors, large images, and impressive stats that “wow” the reader
I designed the case studies to have a lot of visual stimulation to entice readers to scroll through them and view Media One’s products. Each case study has statistics associated with the success of the item and Media One’s marketing and parallax imagery to keep folks interested.
The Overview
Media One wanted their website to be as bold and creative as their products were
Media One Products leverages the power of global broadcast television to tell brand stories and sell unique products both on-air and across multiple channel platforms. Their website was outdated and they wanted to showcase a handful of popular but only had a small amount of information to inject into the site.
Turning a little into a lot
Media One came to us requesting a site redesign. When I sat down with him he told me he had several case studies he wanted to be on his site in a “big way”. The problem was that the information for each case study was minimal and contained a few statistics, a quote, and information about how long they have been Tom's client. Because Tom wanted these case studies presented boldly, I came up with the solution of using a combination of visual elements, color, and movement to peak a viewer’s interest. For the viewer I wanted the information to be easily accessed, interpreted, and memorable.
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