COMPANY DURKAN GROUP
ROLE Visual Design, PRODUCTION
Taking a no nonsense approach.
All-Fill Incorporated, located in Chester County, designs, manufactures,services and supports a complete line of machinery for filling, bagging and checkweighing equipment. All-Fill’s site was out of date and made it difficult for the user to navigate and purchase their filling machines. Taking a similar approach as they do with their machines, we took the project head on in a “no nonsense” way and enhanced All-Fill’s online presence and discoverability with a fresh new look. The industry leader in filling machines is now the industry leader online.
TONS OF PILES
The use of piled imagery reflects the packaging nature of all machines that could be found and purchased on All-Fill's site. The piles randomly generate in the footer as well as appear throughout the site. The subject matter ranges from hardware to powders to food.