Campbell's Family Center
Illustration & Installation
UNDER THE SEA
Campbell Soup Company provides daycare services for employee's children at its Headquarters in Camden, NJ. A new 29,000 square foot facility was recently constructed that includes classrooms, offices and a kitchen. Campbell's contracted Push10 to come up with a concept to decorate the interior of the daycare center based on their sub-brand, Goldfish. After some initial concepts the creative team put together, we settled on an under the sea theme complete with friendly sea creatures and everyone's favorite snack that smiles back.
Our team had three weeks to complete a concept, illustration, fabrication, and installation before the daycare center was to open. We began with illustrating the main character, a kid scuba diver named Squid, who would be the one to greet you as you walked through the front door, and guide you down the halls to the various classrooms. Sea creatures and goldfish quickly followed suit.